A URL shortener or link reducer is a 'tool' or 'tool' that can convert website page URLs into shorter, shareable URLs. The goal is to shorten URLs as short as possible, to make them easier to share, especially on social networks like Twitter, which limit the number of characters in a post.
The shortened URL will work by sending a redirect to the original website page URL and this allows you to track every click that goes to that page and still have detailed statistical reports.
What are the advantages of shortening URLs?
When you share a post on social networks, you may find it unattractive to have an extra long URL that can spoil the visual appearance of your post. This link shortener allows you to overcome these problems and can make your URLs look more professional, credible and attractive. Interesting posts on social media with urls that look credible and professional, can certainly encourage more people to share or share these posts.
Another advantage is that you can customize your URL, which will make it easier to remember. Also very useful for hiding your real URL, for example when it is an affiliate link.
Lastly, most URL shorteners allow you to track clicks. That way, you'll still get statistical reports on your shortened links (such as number of clicks, number of impressions, click source or geolocation).